HELLENIC SOCIETY OF GASTROENTEROLOGY | COLORECTAL CANCER PUBLIC NATIONAL AWARENESS CAMPAIGN

Event Management, Press Office Services and Creative Services

For three consecutive years, we collaborated with the Hellenic Society of Gastroenterology (HSG) to raise national awareness about colorectal cancer. Our agency delivered a series of impactful PR actions designed to inform and engage the public, positioning prevention and early detection as critical steps in combating the disease.

Campaign Highlights:

• Launched the campaign with a high-profile press conference, targeting specialized health media to ensure widespread initial coverage.
• Organized a series of public events, including: A three-day inaugural event at the Syntagma Square Metro Station in Athens. Two-day events in key cities, including Thessaloniki, Kalamata, and Piraeus.
• Designed interactive experiences with info kiosks staffed by gastroenterologists, offering personalized information to visitors.
• Installed a life-sized bowel effigy that visitors could tour, guided by expert doctors who explained colorectal cancer symptoms and prevention measures.
• Produced an educational video featuring a doctor discussing symptoms and preventive steps, widely distributed to amplify the campaign’s reach.

Impact and Results:

The campaign successfully engaged thousands of participants across Greece, significantly increasing public awareness of colorectal cancer. Media coverage reached both specialized and general audiences, generating high visibility for the initiative. Public feedback highlighted the innovative and educational value of the events, particularly the interactive bowel effigy experience.