HELLENIC UROLOGICAL ASSOCIATION | PROSTATE CANCER PUBLIC NATIONAL AWARENESS CAMPAIGN

Strategic Planning, Creative Services, Event Management, Press Office & Media Relations

In collaboration with Astellas Hellas and Iatrica, we partnered with the Hellenic Urological Association (HUA) to raise awareness for Prostate Cancer Month. Our team conceptualized and delivered the impactful “40 PLUS” campaign, inspiring men over 40 to take charge of their health by scheduling a PSA test.

Campaign Highlights:

• Developed a comprehensive publicity plan and media relations program.
• Organized a high-profile press conference to launch the initiative.
• Held public events in high-traffic urban areas to engage directly with the public and distribute campaign materials.
• Executed an above-the-line advertising strategy, including a TV commercial, radio spot, and metro posters.
• Created and distributed educational leaflets and posters across hospitals, public spaces, doctors’ offices, and clinics.
• Operated a dedicated call center to facilitate the scheduling of free PSA exams.

Outstanding Results:

The campaign surpassed expectations, with over 8,500 men aged 40-70 undergoing prostate cancer screenings—an extraordinary 90% increase compared to previous campaigns. Media coverage exceeded targets, with campaign messages broadcast during national prime-time hours.